The advertising appearing in The Rhinebeck Gazette from 1846 through 1899 will be the focus of this talk. The presenter, archivist for the Rhinebeck Historical Society, will discuss recent discoveries of previously missing issues of the newspaper and RHS’s Gazette digitization project. The advertising found in these newspapers not only provides a business history of the community, but occasionally reveals more about the 19th century character of Rhinebeck than the news reported in the same issues of the newspaper.